Marketing Consultant at Reel Productions

Dec 2025 – Present

• Research and review documentary film projects.
• Provide marketing/communications insights to support project development and decision-making.

Marketing & Public Relations Specialist at Stenberg College

Sep 2023 – Nov 2025

• Exceeded KPIs for 23 of 24 program starts over two years, driving strong enrolment performance across multiple programs.
• Planned and executed paid campaigns across Meta Ads and Google Ads to increase brand awareness, drive web traffic, and generate conversions.
• Managed and optimized paid social budgets, ensuring efficient spend and measurable results.
• Monitored, reported on, and responded to brand mentions across digital platforms to protect and strengthen brand reputation.
• Analyzed paid and organic social media performance using insights to improve ROI and campaign effectiveness.
• Developed engaging content for print, video, and digital channels; interviewed students, faculty, and partners for feature articles and motivational videos.
• Coordinated and promoted large-scale events (graduation ceremonies, webinars, campus events), including logistics for 500+ guests.

Marketing Coordinator at NovaLand Group

Jun 2020 – Jul 2021

• Managed NovaLand Group’s social media communities of 100,000+ followers by leveraging platforms like Hootsuite and Canva to create engaging posts, stories, and landing pages.
• Brainstormed and executed successful social media campaigns using Meta Ads, Shopify and Google Analytics to build brand awareness, drive traffic, and generate sales.
• Regularly monitored emerging marketing trends and submitted reports to senior-level management to gain a competitive advantage.

Business Development Consultant at Sasamat Outdoor Center

Nov 2019 – May 2020

• Collaborated with Sasamat Outdoor Center’s marketing team to develop a feasible three-year business plan to achieve average revenue growth of 20%.
• Conducted secondary and primary market research to identify potential target segments and new lucrative services.
• Established a detailed proposal for the company’s Integrated Marketing Communication Campaign to launch the new outdoor service, utilizing WordPress to design and launch a website that successfully converted visitors into customers.

Sales Associate at Melia Hotel

Dec 2017 – May 2018

• Exceeded average monthly sales goals by 8% by providing excellent customer service and by following the hotel’s KPIs.
• Analyzed sales data to identify growth opportunities and made recommendations for improvements.
• Prepared sales reports and presented findings to the manager.