Blog/Stories

Choosing the Right Path: Stenberg College’s Direct Pathway to British Columbia Institute of Technology (BCIT)
Are you looking for educational opportunities in Canada that offer practical skills and lead to rewarding careers? As an international student who walked this path,

People Hate Marketing?
June 22, 2023 This blog is about something I’ve noticed again and again: people associate more negative words with “marketing” than positive ones. When many

Traditional Marketing is No Longer Enough
June 16, 2023 As I begin my journey to find a job, one thing has become very clear: almost every marketing job posting requires digital

Value First, Selling Last
Feb 20, 2023 One important lesson I learned from my Sales and Negotiation course is that we should “put the reason before the answer.” If

Marketers Lie?
Jan 10, 2023 Yes, it’s true: marketing has often relied on exaggeration, and sometimes even deception — because, for a long time, it worked. Millions