Marketing lessons

Fighting for Success – With a fighter’s mindset and a warrior’s discipline, Om gives his all

Om Sonchhatra left his homeland of India, and came to Canada, dreaming of education and a fresh start. Om grew up in Bangalore, a vibrant city known as the “Silicon Valley of India.” His passion for business was inherited from his father and sparked at a young age. Om’s father taught him the intricacies of […]

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A life in scenes – Magic moments of care and connection

Whether performing on stage or working in a care home, Vera Wong has always been drawn to people whose stories often remain untold. Her own life may not have followed a straight line, but her journey has been filled with twists and turns, and unforgettable “magic moments.” Ask her classmates, clients, or anyone who’s met

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Unstoppable Force – Esi designs her future

Life often gives us the most valuable lessons, at the most unexpected times. For many, these lessons can overwhelm, some may even give up. But for those who persevere, challenges become opportunities for growth, shaping them into more confident and resilient individuals, often in ways they never imagined. Esi’s turning point Growing up in Tema,

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People Hate Marketing?

June 22, 2023 This blog is about something I’ve noticed again and again: people associate more negative words with “marketing” than positive ones. When many people hear the word marketing, they don’t think “creative,” “helpful,” or “inspiring.” They think: pushy, annoying, manipulative, deceptive. So why does marketing get such a bad reputation? Let’s break it

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Traditional Marketing is No Longer Enough

June 16, 2023 As I begin my journey to find a job, one thing has become very clear: almost every marketing job posting requires digital marketing skills. Traditional marketing methods like printing, broadcasting, and cold calling still exist—but on their own, they are no longer enough to reach modern audiences. Launching a campaign and spending

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